Why does google storage keep increasing




















We're also introducing new policies for consumer Google Accounts that are either inactive or over their storage limit across Gmail, Drive and Photos, to bring our policies more in line with industry standards.

Google Photos has offered unlimited storage since Historically, users have been able to upload images in 'high quality' resolution to Google Photos without it counting towards the 15GB cap. From the sounds of it, consumers have been making good on that offer. According to Google, today there are more than four trillion photos stored in its cloud-based photo gallery, with 28 billion photos and videos being uploaded to Google Photos each week.

For now, no action has to be taken by users. Photos and videos that have already been uploaded to Google Photos in high quality — as well as any uploaded before 1 June next year — will be free and exempt from the storage limit and will not count toward the 15GB cap.

Similarly, existing Docs, Sheets and other Google files will not count toward storage, unless they're modified on or after 1 June By Google's estimates, it will take 80 percent of users at least three years to hit the 15GB cap.

The company says it will notify users as they approach their storage limit, and is also offering each user a personalized estimate of how quickly they are expected to reach 15GB cap, based on how frequently they back up their stuff to their Google Account. Nov 11, min read. Copy link. Shimrit Ben-Yair. This includes all of the High quality photos and videos you currently store with Google Photos. Most people who back up in High quality should have years before they need to take action—in fact, we estimate that 80 percent of you should have at least three years before you reach 15 GB.

You can learn more about this change in our Google Photos post. After June 1: If you're inactive in one or more of these services for two years 24 months , Google may delete the content in the product s in which you're inactive. Similarly, if you're over your storage limit for two years, Google may delete your content across Gmail, Drive and Photos.

You can keep the files you want, delete the ones you no longer need and make room for more—all in one place. Related stories. By Dominic Smith. By Zachary Senzer Navin Sarma. By Florian Koenigsberger. By Ievgeniia Zhovtobriukh. By Cody Bratt. By Jennifer Daniel. And was the most recent time Google raised the limit -- bringing it up 50 percent to 15 gigabytes. But now it's been five years since Google gave free users more room for stuff.

Google did introduce free and unlimited storage of images and videos through Google Photos in , but if you want that free tier, you'll need to be okay with content getting compressed or resized. My specific situation was helped along because a few years ago bought a Chromebook as a sort of backup computer.

The purchase happened to come with a perk: gigabytes of free storage. But last month, Google emailed me and let me know that the extra storage would soon be going away. It turns out the promotion lasted two years. As of today, I'm back to being just another Google account holder with 15 gigabytes of standard-issue free storage.

But my data takes up more than 21 gigabytes. When I checked my Gmail inbox this morning, there was a pink banner on top instructing me to free up space or pay. In Google Drive, the icon on the left that shows how much space is left is now colored red.

Those prices aren't crazy — and I understand Google's desire to get customers paying for storage so it can grow and further diversify away from advertising — but it's the principle of the thing.



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