Three years later, he came up with the idea for his slogan on a train. It was a poignant remembrance: Heinz and Sarah Young married in and she had been an important part of building his business, but she died of pneumonia in Kat Eschner is a freelance science and culture journalist based in Toronto.
Heinz started a condiment empire. His savvy marketing helped. At what speed does Heinz Tomato Ketchup exit the iconic glass bottle? Ketchup exits the iconic glass bottle at 0. However, if it pours unaided at more than 0. What does the "57" stand for in Heinz'sfamousslogan, "57 Varieties? While riding a train in New York City in , Henry Heinz saw a sign advertising 21 styles of shoes, which he thought was clever.
Although Heinz was manufacturing more than 60 products at the time, Henry thought 57 was a lucky number. So, he began using the slogan "57 Varieties" in all his advertising.
Today the company has more than 5, products around the globe, but still uses the magic number of "57". What's the best way to get Heinz Tomato Ketchup out of the iconic glass bottle? To release Heinz Tomato Ketchup from its glass bottle with extra speed, apply a firm tap to the spot marked '57' on the neck label. A staggering 1. Tomato ketchup, red sauce, Tommy K - whatever you call it, we all love a bit of it on our plates.
A wise man once said: "should you ever come across a fool who doesn't like tomato sauce, ignore them, shun them, remove them from your life; they are backwards," and I think that neatly sums up the feelings we have towards Tommy K. You always know where you stand with it. Amidst a squirt, squeeze or pour of the good stuff, you've probably noticed the prominent '57' splattered across Heinz bottles, as well as many of their other products.
It's pretty common knowledge that the number represents the variety of products Heinz has; although, it is a little known fact that in the beginning, Henry Heinz simply used 57 because he thought it was a lucky number. Since then, the slogan '57 varieties' has stuck.
0コメント