In April, as a result of the fallout from investigations into the levels of tax paid by multinational corporations in the UK, Starbucks announced it was relocating its European headquarters to London.
The move to London echoes similar decisions taken by other multinationals over the last 12 months. According to Starbucks, the move, which is due to be completed by the end of , will result in the firm paying more tax in the UK. The growth of the internet, particularly social media, has significantly accelerated the time it takes to disseminate information and for the public to respond.
The number of influential social media networks has continued to grow in recent years. Previously niche products such as Pinterest, Tumblr and Instagram have grown in popularity, providing businesses with a multitude of new options to produce engaging content and build their audiences. Any contemporary marketing strategy must incorporate social media and utilise it effectively.
Social media should be embraced as a tool to effectively foster and maintain relationships. By developing relationships through effective marketing, companies can engender trust and admiration among their prospective customers.
If poorly managed, the reputational fallout of marketing miscalculations can be disastrous. Providing a poor or inadequate level of service through either digital formats or traditional means can have a major impact on sales, profits and stock. As such, it is vital that companies are aware of, and strictly manage, their marketing strategies in the digital space.
Evidently, the advent of the digital age has led to numerous changes in the way in which companies approach marketing strategy. This is only likely to intensify in the coming years. Going forward, companies will increasingly improve their standing and credibility with consumers by creating valuable marketing content through a variety of channels, both traditional and digital. By engaging and embracing a variety of mediums, companies can foster a strong relationship with their demographics.
This relationship will develop into a genuinely loyal following. Traditional marketing via more established channels, such as television and radio advertisements, is becoming less effective. Again, the proliferation of new technology — tablets, smartphones and digital video recorders — is ensuring that consumers are paying less attention to traditional advertisements.
According to data from Nielsen, 84 percent of smartphone and tablet owners in the US use those devices while watching television. Instead of relying on marketing by traditional means, many companies are discovering that it is better for the development of their brand to concentrate on inbound marketing.
Companies should incorporate the production of valuable, engaging content which is designed for a specific audience into their company wide marketing strategies. One of the most important functions of all business operations is to create shareholder value. This limits your options. Having options is comparable to having a nice war chest. Having options will give you the courage you need to penetrate new markets.
You will have the freedom to start letting go of customers who are too demanding to your sanity and well-being. Without marketing, you will be forced to continue working with clients who you have outgrown and are paying you peanuts.
Every business is confronted with problems such as to what, when, for whom and how much to produce. As a result, businesses heavily rely on marketing mechanisms to make these decisions.
Why should you rely on marketing mechanisms? These mechanisms serve as a reliable link between your business and society. The only way to gain a competitive advantage over your competition is aggressive marketing. Simply conduct research on what your target market is expecting, and then find ways to deliver better products or services. This article was written for Business 2 Community by Hassan Mansoor.
Learn how to publish your content on B2C. Being a small entrepreneur, He successfully executed many digital marketing campaigns for startups, boost online traffic, and business growth.
He has a considerable experience in online marketing and business development. Join over , of your peers and receive our weekly newsletter which features the top trends, news and expert analysis to help keep you ahead of the curve.
The best of B2C in your inbox every Monday Sign up now. Toggle navigation Business 2 Community. Twitter Facebook LinkedIn Flipboard 2. The answers to all these questions lie in marketing.
So why is marketing important? Check out these 9 reasons why you really do need it. Let it be interesting and worth their time.
By engaging your customers, marketing gives them a sense of belonging. A majority of marketing activities are geared towards building the brand equity of the company. Marketing Helps to Build a Relationship Between a Business and Its Customers Businesses need to build a relationship of trust and understanding with their customers.
Marketing Helps to Boosts Sales Marketing utilizes different ways to promote your products or services. Without a doubt, every business should have some type of marketing strategy that will work to help gain a solid customer base. Your business reputation is very important. As you market online and through advertising, being transparent, engaging with customers and using smart tactics will enhance your reputation in a positive way.
Having a positive reputation in this super-connected world is proving to be a critical differentiator. Good marketing helps you gain data and metrics to learn more about your target audience s so you can be more targeted in your strategy and advertising. Great marketing strategies help to build trust, which is like gold. Trust will keep your customers invested in your products, services and brand.
When you have a series of campaigns, the metrics can help you assess what to do, when to do it, and what to stay away from. A core outcome of the marketing process is that you will learn more about the marketplace in which you are operating. It is important to not only know the marketplace but understand and know your customers as well. Having different brand personas is more important than ever so that you position you products and price them so as to extract maximum value from the marketplace.
There is a supporting cast of additional benefits to using good marketing tactics. The above six are some of the main reasons why good marketing can help your business succeed. T: 01 E: info bigredcloud. Dublin, A96 VY Hit enter to search or ESC to close. Close Search. Here are six good reasons to have a marketing strategy: 1. Sales When you employ good marketing tactics, you will make more sales.
Reputation Your business reputation is very important. Audience Good marketing helps you gain data and metrics to learn more about your target audience s so you can be more targeted in your strategy and advertising. You earn trust Great marketing strategies help to build trust, which is like gold.
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